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Friday, October 9, 2009

Ecommerce Consulting
Want an ecommerce site that closely caters to your customer needs while boosting your bottom line? Call on our consulting team. Here is what ECommerce Partners’ consulting can do for you:Analyze your business and assess its potential online Define creative, functional, and technical requirements – now and in the foreseeable future Draft SEO needs – now and in the foreseeable future Develop a customized ecommerce strategy leveraging industry expertise & best practices Design information architecture, wireframes, site maps and process flows Write an effective ecommerce RFP Review responses and help select best third party offering for integration Launch a successful website or optimize your existing site Increase traffic, engagement, and conversion rates rapidly and continuously Drive online sales and revenues Launching Successful Ecommerce SitesBuilding a new ebusiness from the ground up can be a daunting task... unless, of course, you have the right partners to support you in the process. At ECommerce Partners, we specialize in helping companies create successful ecommerce sites from scratch. In fact, we have developed a proven methodology for that exact purpose. Called ERS (Ecommerce Requirement Specifications), it leverages our unique blend of Internet, technology and business expertise as well as established industry best practices to provide you with a customized, portable blueprint for your ecommerce success. ERS includes the following steps: Defining business goals, target markets and success metrics Drafting creative, functional, SEO, content and technical requirements Developing site blueprint and roadmap with information architecture wireframes, sitemaps and process flows Read more about our ERS methodology in our ebusiness strategy section. Optimizing Existing Ecommerce Sites If you already have an ecommerce site but want better results, our consultants can help, too. We start by analyzing your current site. In particular, we examine the following: Usability. We analyze the site’s user experience, navigation, overall architecture, look and feel, readability, calls to action, conversion, customer engagement and retention metrics. Read more about our web usability analysis. Performance. We evaluate the site’s ecommerce security, checkout process, landing page download times, and browser compatibility Landing Pages. We review the site’s entry pages in terms of conversion, stickiness, usability, navigation and general performance and also pay special attention to your homepage. Read more about our landing page optimization. Internet Marketing. We assess your paid and organic search engine efforts and their results, and we review your content’s effectiveness in terms of SEO tagging and keywords. Read more about our online marketing offerings. Once the analysis is complete, we really roll up our sleeves. Depending on your needs, we either show you what you can do to significantly boost your bottom line, or we actually do it for you. Either way, ECommerce Partners will help turn your ecommerce site into a winner. > Services > Ecommerce Solutions
Ecommerce Solutions
"Build a business, not a website".
At ECommerce Partners, our passion is building successful businesses online. Our approach differs from most other agencies in that we view the underlying technologies we offer as mere tools of the trade. Instead, the value we deliver to our clients can be measured in business terms, including superior ROI, increased revenue and higher traffic.
ECOMMERCE SOLUTIONS EXAMPLES
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SurfStitch Tailored, Effective Solutions to Meet Your Needs Every ecommerce site wants to sell, but only a few are successful. We at ECommerce Partners are experts at optimizing your online business to increase revenue, traffic, site engagement, conversion, and loyalty. Whether you are building a new online business from scratch or seeking to increase conversion and sales on your existing ecommerce website, we can help. ECommerce Partners is able to craft an almost unlimited range of tailored solutions to meet your specific needs. Our team has over a decade of experience in ecommerce design and development, so we know first-hand what works, and what doesn’t! Our Range of Ecommerce Solutions
ECommerce Partners is a full-spectrum digital agency with service offerings that range from Internet Strategy and Requirements to vendor integration projects and dedicated site hosting. Our Solutions include: Ecommerce Strategy: Remember the 5 Ps: Proper Preparation Prevents Poor Performance. We’ll ensure your site’s success through improved site strategy and requirements-definition using our unique Ecommerce Requirements Specifications (ERS) (link) methodology Significantly Increased Conversion through Improved User Experience: Our User Interface specialists will help ensure your site architecture, navigation and experience are optimized for maximum conversion and sales Internet Marketing and Search Engine Optimization: Perhaps your site is functioning fairly well, but it’s not getting sufficient traffic. Our team provides SEO and targeted online marketing solutions to ensure you gain exposure to the specific audience demographics you need Ecommerce Website Design & Development: Whether you are building a new site or want to overhaul your existing one, ECommerce Partners is your one-stop full-service shop for an end product that delivers results. We have experience with all the major platform vendors, from content management systems to catalogues, as well as the latest technologies and trends. We also have a talented in-house visual design team, 7 Designers Custom Shopping Cart: We adapt the Shopping Cart process to the specific requirements of your business. This dramatically reduces shopping cart abandonment rate far below industry standards Custom Solutions: Do you have unique business or technical requirements that prevent you from using out-of-the-box solutions? That’s our specialty! We’ll conceptualize and deliver tailored applications that will meet any need 3rd Party Application Integration: Have you noticed a competitor has a hot new site feature, like 360-degree product views, 3D modeling, a specialty search engine, advanced video features, or similar? Are you missing the necessary business intelligence to get a clear picture of your ecommerce transactions? Perhaps you use or are seeking a sophisticated supply chain, POS or accounting package to manage your brick-and-mortar stores, and you want it to work seamlessly with your ecommerce transactions? We can help you with all of the above. We’re abreast of all the latest technology trends and vendor solutions and have performed hundreds of seamless vendor integrations. Let us help you ensure your website is an essential and fully integrated component of your business Support & Maintenance: We can increase the performance of your site – guarantied! Let us do the necessary optimization to ensure your site is better equipped to handle your traffic and customer service queries. We’ll also improve your overall site performance, stability and robustness Ecommerce Hosting: Reliable and scalable hosting is part of our outstanding customer service. Are your sites loading quickly, and is the administrative interface easy to work with and configurable to your needs? Is someone overseeing your hosting to ensure it’s always up and running? We offer our clients a compelling dedicated hosting solution. Our Methodology We swear by our process because it works! We believe successful ecommerce solutions require clear goals, precise planning, and a winning strategy. ECommerce Partners has created a unique methodology called the Ecommerce Requirements Specification (ERS) that leverages our extensive industry expertise to help you achieve lasting success. The below steps outline it in a nutshell. The first step in our process is to understand your product, your industry, your value proposition, as well as the target audiences and your competitive environment. This is done by performing intensive research, data-collection and analysis. Next we plan how to satisfy all the needs and requirements of each potential target audience through use of different personas by user segment. This ensures the maximum range of qualified traffic and conversion. Finally we create a blueprint and roadmap that clearly outline the complete project scope and the implementation methods. This benefits the client by illustrating the final product and provides clear instructions for the implementation team. The complete deliverables of the ERS include Creative Requirements, Functional Requirements, SEO Requirements, Search Requirements, Content Requirements and Technical Requirements. It also contains the functional design of information architecture wireframes, sitemaps and process flows and recommends to what extend custom development and 3rd party applications will be necessary during implementation, or whether standard ecommerce website tools could suffice. The ERS is a stand-alone deliverable that can guide development by either ECommerce Partners or a 3rd party team. If you choose ECommerce Partners, the implementation phase will begin, which we term the Ecommerce Development Module (EDM). The EDM produces tailored solutions to meet all the requirements as defined in the ERS. The EDM encompasses the Design, Development, QA, User Acceptance Testing, Migration and Launch processes that are involved in any professional website development. Each step is thoroughly planned in advance in the ERS phase, and then implementation is carefully choreographed and managed to ensure the best results. The below chart illustrates the ERS and the EDM processes. For more information, see the Ecommerce Strategy Section.

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